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The Big Picture The art of the can photographed by Rob Vanderplank Art matters. Labels matter. For a good century, brewers have understood the benefits of a nice bottle, bottle label and pump clip, often employing world-class illustrators and artists to make them. Just look at the artwork on the old William Younger’s and Guinness labels. Plus, the Bass Red Triangle was, of course, the first registered trademark. Breweries have long understood branding. Yet in the brave new world of craft beer, the design of bottles, pump clips, and especially cans, can be elevated to something beyond branding. At its best, it’s a canvas for artists, illustrators and designers. Just look at this Unfiltered Lager can from And Union. It’s beautifully simple, yet tactile. We love it (what’s inside
The Big Picture
The art of the can photographed by Rob Vanderplank
Art matters. Labels matter. For a good century, brewers have understood the benefits of a nice bottle, bottle label and pump clip, often employing world-class illustrators and artists to make them. Just look at the artwork on the old William Younger’s and Guinness labels. Plus, the Bass Red Triangle was, of course, the first registered trademark. Breweries have long understood branding.
Yet in the brave new world of craft beer, the design of bottles, pump clips, and especially cans, can be elevated to something beyond branding. At its best, it’s a canvas for artists, illustrators and designers. Just look at this Unfiltered Lager can from And Union. It’s beautifully simple, yet tactile. We love it (what’s inside
Yet in the brave new world of craft beer, the design of bottles, pump clips, and especially cans, can be elevated to something beyond branding. At its best, it’s a canvas for artists, illustrators and designers. Just look at this Unfiltered Lager can from And Union. It’s beautifully simple, yet tactile. We love it (what’s inside is pretty special too).Photographed for Hoptical on January, 6 2017 by Rob Vanderplank.
There are signs that Non-Alcoholic beer is hitting the mainstream and is poised to hit the big time, but just how popular will it become? In this article I’ll look at some of the signs that show ‘NOLO’ (non or low alcoholic) beer is becoming a serious player in our industry, and how its development might progress in the UK.
After trying out our very own World Beers mixed case for a beer tasting party, Christie Day, Brand Expert at money-saving website Savoo shares her tips for hosting a top beer tasting night on a budget.
Ask someone down the pub for the reasons behind Britain’s recent Beer revival, and you’re guaranteed all sorts of different explanations. In 2017 the number of UK breweries passed the 2000 mark, which puts us well ahead of European neighbours. Most will have a reasonable argument for why, but you can bet your double-dry hopped DIPA that very few of them would mention Gordon Brown, ex-PM and former Chancellor of the Exchequer.
The UK's first Trappist brewery has launched with the delicious Tynt Meadow. Read the amazing story behind it here.
We’ll be working with BeerBods to help build the UK’s leading retailer of craft beer.
