JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.
The Big Picture The art of the can photographed by Rob Vanderplank Art matters. Labels matter. For a good century, brewers have understood the benefits of a nice bottle, bottle label and pump clip, often employing world-class illustrators and artists to make them. Just look at the artwork on the old William Younger’s and Guinness labels. Plus, the Bass Red Triangle was, of course, the first registered trademark. Breweries have long understood branding. Yet in the brave new world of craft beer, the design of bottles, pump clips, and especially cans, can be elevated to something beyond branding. At its best, it’s a canvas for artists, illustrators and designers. Just look at this Unfiltered Lager can from And Union. It’s beautifully simple, yet tactile. We love it (what’s inside
The Big Picture
The art of the can photographed by Rob Vanderplank
Art matters. Labels matter. For a good century, brewers have understood the benefits of a nice bottle, bottle label and pump clip, often employing world-class illustrators and artists to make them. Just look at the artwork on the old William Younger’s and Guinness labels. Plus, the Bass Red Triangle was, of course, the first registered trademark. Breweries have long understood branding.
Yet in the brave new world of craft beer, the design of bottles, pump clips, and especially cans, can be elevated to something beyond branding. At its best, it’s a canvas for artists, illustrators and designers. Just look at this Unfiltered Lager can from And Union. It’s beautifully simple, yet tactile. We love it (what’s inside
Yet in the brave new world of craft beer, the design of bottles, pump clips, and especially cans, can be elevated to something beyond branding. At its best, it’s a canvas for artists, illustrators and designers. Just look at this Unfiltered Lager can from And Union. It’s beautifully simple, yet tactile. We love it (what’s inside is pretty special too).Photographed for Hoptical on January, 6 2017 by Rob Vanderplank.
If you’re not already into craft beer then hopefully you’re thinking about it but may not know where to start, so if that’s the case then I’ve got a suggestion: start with Belgian beer as that’s exactly where my adventure began.
Father’s Day, 16th June 2019, is the special date in the calendar when we celebrate and give a nod to the Dads in our lives. It’s an excuse to spoil them with a little something to say thank you for being awesome. If you’re looking for inspiration for a craft beer -loving Dad, then check out our top 10 Father’s Day craft beer gifts.
If you find yourself reading this, it’s probably for one of two reasons. Either you’ve made the sound decision and invested in a Phillips PerfectDraft Machine and want to learn more about it; or it could be that you’re still on the fence and are asking yourself “Should I buy a PerfectDraft?”. Hopefully this nifty little guide will put your mind at ease and quell any doubts or concerns you have.
In case you missed the explosion of teddy bears and chocolate roses love is apparently in the air. And while you’ve been trying to decide on the perfect Valentine gift for other half this year, we've been busy scouring the shelves for the most tenuous Valentine’s Day-related beers we could find. Enjoy.
Mashing in is the process that extracts all the fermentable sugars from the malt. It's one of the most important steps for all-grain brewing and here's how to do it.
