In 1872, Georg Schneider I and II acquired the Weisses Brauhaus in Munich, the oldest wheat beer brewery in the city. Previously, only the Bavarian royal family were allowed to brew wheat beer, but they discontinued the practice due to low sales and sold Georg senior the rights.
Following the Second World War, the whole operation moved to their brewery in Kelheim where it remains to this day. Schneider only produce wheat beer according to the Reinheitsgebot purity laws, and source most of their ingredients from local farmers. Schneider Weisse is the benchmark of Bavarian wheat beer, having won numerous international awards.