I’m going to take you back into the not-so distant past - let’s say 2012. You’re out with friends/family/a loved one (or two, no judgment here) and you find yourself at the bar. Unfortunately for you, you are ‘dezzy’ (aka designated driver)/have to be up early in the morning with a clear head/doing dry January/are pregnant - whatever the reason, not a drop of alcohol can pass your lips that evening. Well, your choices as you stand in front of this wonderfully carved oak bar are tap water or something chock full of enamel rotting sugar that can shine up a 2 pence piece just by looking at it. From a drinks perspective, this is not a great night… and you may have to book a dentist appointment soon.

Belgium might be a small country, but it’s one that’s home to arguably the world’s most influential breweries, which have given us a huge catalogue of epically interesting beer styles.

From Germany to Brazil, Czech Republic to the UK, Australia to the USA, Mexico to South Africa - lager is brewed all over the world and it is the world’s best-selling beer style. Why? Quite frankly, because it is epic! Easy drinking, thirst-quenching and a great accompaniment to food. Not bad for a style that started out in the cold, dark caves of the Bavaria region in Germany back in the day.

Today we’re launching the Hospitality Support Alliance. Along with our friends at Master of Malt, we’ll be donating £1 for every order placed on our websites over the next month to support hospitality workers who are struggling to make ends meet because of COVID-19 crisis.

We're proud to have featured again with This Morning, showcasing with the best advent calendars you can buy for Advent this year!