Born to Die Has Just Found New Life.

We all know that the Brewdog Born to Die was made just to, well, die. Released just today, the clock on this terminally fresh Imperial IPA has already started. But this is not a time for mourning--it's a time for some serious imbibing. So get to it!

What makes this beer so special is not that it's just another fabulously hoppy creation from Brewdog, rather it's been specially brewed to extract every. single. ounce. of precious hop oils. It's these oils that are responsible for the hop blast in your mouth and the intensely bitter finish. Unfortunately these same oils are a sensitive little bunch and are prone to breaking down long before we're ready to say goodbye.

Drink Born to Die Now. No Really. Now.

In order to best experience all the best from the massive amount of Simcoe, Amarillo, Citra and Mosaic hops in the

Born to Die Has Just Found New Life.

We all know that the Brewdog Born to Die was made just to, well, die. Released just today, the clock on this terminally fresh Imperial IPA has already started. But this is not a time for mourning--it's a time for some serious imbibing. So get to it!

What makes this beer so special is not that it's just another fabulously hoppy creation from Brewdog, rather it's been specially brewed to extract every. single. ounce. of precious hop oils. It's these oils that are responsible for the hop blast in your mouth and the intensely bitter finish. Unfortunately these same oils are a sensitive little bunch and are prone to breaking down long before we're ready to say goodbye.

Drink Born to Die Now. No Really. Now.

In order to best experience all the best from the massive amount of Simcoe, Amarillo, Citra and Mosaic hops in the Born to Die it's best to drink it quickly. That's why we've only got until the 18th of August to enjoy this bad boy. Of course we're not saying that the bottle will implode on August 19th. It's just that this is not a beer to leave sitting in the back of the cupboard waiting for a rainy day.

Share it with friends, drink it alone or give it as a gift, it doesn't matter. What does matter is that the life of this insanely hoppy yet elegantly balanced beer is given the respect it deserves. Celebrate the huge citrus and resin notes. Praise its gorgeous drinkability. Pay tribute to freshness. Because, like all things, this beer was Born to Die.

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