You are using an old browser that we no longer support. To ensure the best possible experience and to ensure the highest security standards are met, please UPDATE YOUR BROWSER.
To access great beers that are delivered straight to your door you can easily update your browser from this link.
Thanks,The Beer Hawk Team.
I’m going to take you back into the not-so distant past - let’s say 2012. You’re out with friends/family/a loved one (or two, no judgment here) and you find yourself at the bar. Unfortunately for you, you are ‘dezzy’ (aka designated driver)/have to be up early in the morning with a clear head/doing dry January/are pregnant - whatever the reason, not a drop of alcohol can pass your lips that evening. Well, your choices as you stand in front of this wonderfully carved oak bar are tap water or something chock full of enamel rotting sugar that can shine up a 2 pence piece just by looking at it. From a drinks perspective, this is not a great night… and you may have to book a dentist appointment soon.
Belgium might be a small country, but it’s one that’s home to arguably the world’s most influential breweries, which have given us a huge catalogue of epically interesting beer styles.
From Germany to Brazil, Czech Republic to the UK, Australia to the USA, Mexico to South Africa - lager is brewed all over the world and it is the world’s best-selling beer style. Why? Quite frankly, because it is epic! Easy drinking, thirst-quenching and a great accompaniment to food. Not bad for a style that started out in the cold, dark caves of the Bavaria region in Germany back in the day.
Today we’re launching the Hospitality Support Alliance. Along with our friends at Master of Malt, we’ll be donating £1 for every order placed on our websites over the next month to support hospitality workers who are struggling to make ends meet because of COVID-19 crisis.
We're proud to have featured again with This Morning, showcasing with the best advent calendars you can buy for Advent this year!
So recently we got into a barney with one of our suppliers...that word supplier rather than brewery is important here as we've no quibble with the brewery it's just that they aren't the supplier of their own product. Instead they have chosen to grant sole import rights to one company rather than deliver direct which has created the little drama we've had this week.
The brewery in question is Birrificio Italiano, a very exciting Italian brewery near Milan producing fantastic beer. They have unfortunately made the choice to go down this importer route rather than delivering direct to outlets like ourselves. Unless done really well, this extra distance from the end consumer make the product more expensive and causes quality issues - the extra middleman adds a link in the chain making the beer more expensive and you need a supplier with a very slick supply chain to hurry your beer through.
This latter problem is exacerbated if, like Birrificio Italiano you recommend that your beer is drunk fresh, and fresh usually means best before dates are about 6 months. The masters of slick international supply are Stone Brewing in the US. They do use a distributor and slap a 4 month best before date on but have such a silky delivery system they get beer all the way to Britain from California ...by boat....and then onto us in less than 6 weeks. Birrificio on the other hand have chosen an importer with a supply chain at the opposite end of the spectrum. Their delivery schedule seems to go something like
1. Get beer delivered to UK depot.
2. Leave beer in importer's depot for up to 5 months
3. Deliver to retailer with 3 weeks left on the BBE dates
...and that's a particularly big issue if people are buying Christmas presents so the end drinker doesn't get the beer straight away from them either....3 weeks just aint enough!
So we'd love to have Birrificio Italiano beer in again but until this quality control issue can be solved (probably by changing importer!) we simply won't, and unfortunately we're left waving goodbye to a product we loved.