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Thanks,The Beer Hawk Team.
Slapping these guys on a bottle makes about as much sense as a lot of what's out there.
Considering we're a beer retailer that offers hundreds of different beers, it should come as no surprise that we see a lot of different labels. Now, this isn't a commentary on a brewery's particular branding strategy, the logos they've chosen, or even on those breweries who think a woman's cleavage is the best way to sell a beer. No, this is a commentary on the amount of nonsense that's put on the side of the bottle.
That's right: nonsense.
There are some breweries out there (who shall remain nameless) that appear to have gotten drunk, grabbed the largest thesaurus they could find and strung together all the big words in a loosely-structured sentence. Just what is a customer supposed to take away about a beer when the label references the size of "Zeus's ass" and tells you to sleep late and have fun? Ummm...guess it tastes delicious?
Brewers of the world, please respect your customers. Only put on the outside of the bottle what is actually on the inside (or put nothing at all.) If you're going to tell a customer that they will be absolutely assaulted by hops, they damn well should be. Of course we're not advocating that breweries should simply list the flavours the customer should be tasting (that's impossible anyway!) but one doesn't read a label in order to find out how "historically accurate" or "intellectual" or "punk" the marketing department of that particular brewery is.
Feel free to wax-poetic about goddesses, or monks, or just how fashionably hipster one would be if they were to just take a sip of your delicious nectar. But much like a bag of crisps or a sandwich, people actually want to know what's inside. Please don't forget to talk to us about the beer. Please.
With that said, check out these new labels (click on the Diablo picture) from Summer Wine Brewing Co. as they have been brought to us by Yorkshire beer author and blogger, Leigh Linley. They definitely straddle the line between fun beer information and silly nonsense--which side do you think they fall on?
(To clarify--we dig the Summer Wine labels! We didn't mean to single them out--just thought they were a good example of straddling the line and will leave the rest up to you. It was also coincidental that they've recently revamped them.)
Pairing beer and food together isn’t all rules and science. That would make for a terribly boring dinner party! Instead, it’s the art of taking a good beer, some good food and partnering them together to make something even better. It’s the adventure of discovering what works, what doesn’t and what you like. It’s you taking a bite, taking a sip and then declaring your undying love for that imperial stout and chocolate cake.
Barrel-ageing beers is not a new thing, but it is getting more and more popular, and has probably never been as inventive. Adrian Tierney-Jones explores the new wave of ageing beer in wood
While some so-called off-flavours can be appropriate in certain styles others are not and may kill a little bit of your soul. Here's a quick guide to the most common off-flavours.
Father’s Day, 20th June 2021, is the special date in the calendar when we celebrate and give a nod to the Dads in our lives. It’s an excuse to spoil them with a little something to say thank you for being awesome. If you’re looking for inspiration for a craft beer-loving Dad, then check out our top 7 Father’s Day beer gifts.
Another can spins off the line at Stone Brewing’s new brewery in Berlin. The speed of the whole process is astonishing, a matter of seconds from empty can to filled and sealed. Those amazing hop aromas that Stone Brewing’s IPA is known for are locked in, only to escape as you release the swirling lemon, pine, grapefruit aromas in one of the world’s best IPAs. Cans are the perfect container for this beer. And here’s why.
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