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Oh boy--this opens a can of worms. Either this brings about images of massive cleavage on a pump clip or a froo-froo beer cocktail with an orange garnish. Nevertheless, the concept of "lady beers" isn't something that brewers should be embarrassed about.
Truth be told, despite its centuries-old history here in the UK, beer is still deemed a "man's" drink while the ladies stick to wine. Nevertheless, there ARE some "gateway" styles that appeal to the typical wine-drinking lady: fruit lambics, fruit beers, witbiers, saisons, and perhaps some dark barrel-aged goodness. But that doesn't mean that these styles are sub-par or that they don't have the cojones to be called a beer. No! It just means that these beers are opportunities--opportunities to educate and expand into ladies nights.
I complimented a brewer once on a one-off brew of his (that was HOT PINK, coincidentally) and mentioned how I thought it would be great to serve at a potential ladies-only event I was was thinking about as a way to introduce a wine-drinking woman to beer. I was met with a rather defensive "well, we like our beer" response. What the hell? Is a beer only a beer if it has a 5 o'clock shadow? For some reason some brewers resist the notion that one of their beers could be pleasing to a woman who typically prefers wine. Why? That just insinuates that if a non-beer-drinking-woman likes it, it is therefore an inferior product.
So, if you make a beer that you find the ladies take an exceptional liking to, you made a good beer with no gender specification necessary. Embrace the fact that some beers are opportunities to educate and embrace. Just because the ladies like it, doesn't make it a lady-beer. But don't come crying to me, dear defensive brewer, if you make a hot pink raspberry flavoured beer and you've got women swarming your bar.
Father’s Day, 19th June 2022, is the special date in the calendar when we celebrate and give a nod to the Dads in our lives. It’s an excuse to spoil them with a little something to say thank you for being awesome. If you’re looking for inspiration for a craft beer-loving Dad, then check out our top 7 Father’s Day beer gifts.
Every year, Beer Hawk releases a lineup of limited edition craft beer mixed cases for the holiday season. This year's lineup of festive Christmas beer gifts is guaranteed to put a smile on everyone’s face.
Remember the childhood excitement of opening a new door on your advent calendar every day in the run up to Christmas? It gave each day a little sparkle of festive magic, even though those tiny chocolates behind the doors were always a bit rubbish. How would you like to recapture that childhood magic, but with bottles of delicious beer instead of powdery chocolate? Sounds amazing, right? In that case, you need to get your hands on our Craft Beer Advent Calendar.
Pairing beer and food together isn’t all rules and science. That would make for a terribly boring dinner party! Instead, it’s the art of taking a good beer, some good food and partnering them together to make something even better. It’s the adventure of discovering what works, what doesn’t and what you like. It’s you taking a bite, taking a sip and then declaring your undying love for that imperial stout and chocolate cake.
Barrel-ageing beers is not a new thing, but it is getting more and more popular, and has probably never been as inventive. Adrian Tierney-Jones explores the new wave of ageing beer in wood
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