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Q: What do you get when you cross an 80s pop legend with an A-list craft beer celebrity?
A: Rick Astley's Northern Hop, a 4.7% red lager with a touch of ginger!
This coming together of two seemingly disparate minds has roots far deeper than Astley's resurrected cult Rickrolling status. As a youngster Mikkel Borg Bjergsø was a huge Rick Astley fan, with posters of Rick on his bedroom wall and cassettes of his hits on repeat in the Walkman. Fast forward 30 years, and a connection via Astley's Danish wife had the pair meeting in Belgium's De Proef brewery and concocting the beer you see before you.
Easy drinking, thirst quenching and with a gentle gingery finish, Astley's Northern Hop is equally suited to soothing tired vocal chords or sipping on a spring afternoon.
You can watch a short film documenting Mikkel and Rick's collaboration here.
To learn more about De Proef brewery where the collaboration took place, click here.